Proven methodology to extend and strengthen brand awareness.

Are you delivering on your brand promise? Do you know if your employees, partners, customers, suppliers, and/or investors even know what your brand represents? And if they have heard your message, do they really understand what it means? More importantly, are your employees and managers delivering on the brand promise? With all the dollars allocated toward advertising and brand messaging, very few companies follow through to find out if these expenditures are delivering results.

eePulse has a proprietary process for helping you know immediately if you are delivering on your brand promise. The eePulse system provides you with not just metrics and data but with a fast way to mitigate barriers impeding delivery of your brand promise to any and all stakeholders.

eePulse’s process is based on over 18 years of scientific research that merges real-time validated measurement with on-target communication and results-oriented actions. And unique to what you will find in the market, eePulse provides both customization and benchmarking. Customization is used to create metrics that really speak to the specific components of your brand. Benchmarking can be provided on the “gaps” between what you are promising and what your key representatives are delivering.

Customization means the data are relevant to your own organization; benchmarking allows you to set realistic goals and targets.

SAMPLE QUESTIONS IN A BRAND PROMISE CAMPAIGN

(This example focuses on one aspect of a client’s brand promise – trustworthiness)

Trustworthiness: Is your manager delivering?

 All stakeholders engage in conversation; data gathered; gaps measured; useful data presented to drive action.

Brand promise is delivered and redelivered!